WHO WE ARE?

From humble beginnings back in November 2019, we opened our doors with our very first cafe in Muscat located in Waterfront, Shatti Al Qurum in a mission to serve some of the world's most enjoyable cup of coffee.

Three months later, we launched our small Roastery - a passion project turned into a full scale coffee business solution.

Most of our coffees are directly sourced and fairly traded from the farms at the Origin. We take pride on procuring raw materials from some of the best producers with ethical and sustainable farming practices that matches our company values. Our products are roasted in our Roasting Facility in Al Ansab, taking pride of leading the roasting technology in the Sultanate of Oman.

 

 

OUR MISSION

We serve more than just a cup of coffee. We serve experience.

We are on a mission to deliver a bubble that reminds people to carve fifteen minutes from their busy lives to simply... Pause. Take a breath. Experience calm. Then take a sip. We exist to help lead the local industry grow, by setting up the standards high and bridging access to education and innovation in the craft of coffee.

 

OUR VISION

To establish Azura as a primary company in Oman as purveyor of specialty coffee where people trust and belong, while upholding the company values un-compromised as the business grows.

 

OUR GOAL

Raising the bar standards in coffee roasting and brewing approach.

Growing and understanding coffee market demands in different business sectors.

Make specialty coffee more accessible to Oman Coffee Industry.

 

OUR VALUES

The Disconnecting Experience

Our approach is to serve our customers an experience that enables them to disconnect from the outside world and reconnect with themselves, similar to a Japanese botanical garden.

A Minimalist Approach

When People think of Azura, people need to think of a place where it's peaceful. So, our entire brand follows the rules of minimalism.

Elegance

A standout feature from all other coffee companies. We want to deliver our specialty coffee experience with a touch of class and elegance.